During my internship at Cartier Création Studio (Département Création Horlogerie), I was tasked with designing a complete visual identity for a new sports watch model targeting young adults aged 18–25. Starting from a thorough analysis of Cartier’s brand image, I developed two alternative logo concepts using typography as the central design element, alongside the full packaging, showcase display strategy and advertising campaign for the launch.
This project was presented directly to Cartier’s marketing department manager.
Internship · Cartier Création Studio · Geneva · 2014
Typography
Project 1 / Logo
In connection with the name "RONDE", I wanted to exploit the meaning of roundness. The logo was designed to have two readings: visual reading and written reading.
Project 2 / Logo
This watch has a special feature: its hands. I wanted to exploit this detail so I transformed them and incorporated them into a graphic element.
Graphic elements
In order to create a representative packaging for the Ronde Solo watch, I chose to change the border elements of the traditional Cartier red box. The symmetrical hands of the Ronde Solo watch allowed me to recreate a new graphic element in order to use it as the border of the case, thus creating a strong signature that could represent a Ronde Solo.
Packaging detailed below:
Color palette
Showcases
