Aurea Supermarket is a complete brand identity project — my Bachelor thesis at the Design Institute of Caracas, Venezuela. The brand name is inspired by "Proporción Áurea", the Spanish term for the Golden Ratio, which served as the guiding principle for every design decision. The product line focuses on fruit-based goods, built on the concept that fruits and humans alike grow according to the same harmonic proportions. Each product is identified through the Mandala technique — a visual pattern that radiates from a central point following the golden ratio — creating a coherent and recognisable packaging system.

The product range includes ice creams, fruity waters, sodas and jams. Every packaging element — from layout to typography — follows the golden ratio. The back of each package features tips and recipes tailored to the product. The visual system extends across the full brand: logo, graphic chart, stationery, grocery bags, delivery trucks, promotional vehicles and supermarket trolleys all carry the same identity.